How Do You Communicate?

How do you communicate with your employees, customers, potential customers, and past customers? Are the communications tools you use effective, professional and clear? Are they cost effective? Are they manpower intensive? Are they consistent? Good answers to these questions will make a difference in morale and sales.

Understanding Search Engines Generates Higher Web Rankings

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Check and Double Check Your Website Functionality

By Rick Vidallon, President, Visionefx - March 5, 2008
Rourk Public Relations’ Strategic Partner

We live in a world of ever-changing technology, and some of these changes can adversely impact your website. Following are some steps you can take to ensure your website continues to function correctly and stays accessible to clients and visitors.

New Browser Updates May Cause Problems
When Internet Explorer released version 7, some website navigation systems stopped working. Now would be a good time to make sure your website navigation is working correctly in IE 7 by either updating to that version or finding a computer that's using it. Check with friends or visit your local Circuit City or Best Buy to monitor your website on both PCs and Macs.

Web Host Security Upgrades May Cause Problems
Good web hosting companies update and install security upgrades to protect or enhance email performance. However, some of these upgrades may effect how your web forms work. A form script installed in your website in 2005 may not function with a web mail server upgrade installed in 2008.

Check your web forms. If you have one or more website forms, fill them out and click submit. Then check your email to see if you received the information. If not, contact your web host or web developer to trouble-shoot and correct the problem. It is critical that your web forms are working since this is one of the gateways to your electronic communication.

Check for Broken Links
Nothing will frustrate a visitor more than a broken link. Plus, this makes your website look out of date. It tells your visitor you really don’t care or pay much attention to your website. Check your email links too.

If you have over 50 links to outside websites, you may want to subscribe to a link checking service to detect changed or broken links. Working links are good for your search engine ranking. However, if a search engine robot is constantly detecting multiple broken links, developers agree this may affect your ranking.

Rick Vidallon is President of Visionefx, a Web design company based in Virginia Beach, Va. They provide services to national companies as well as small to medium businesses throughout the United States. Rick can be reached at (757) 619-6456 or www.visionefx.net.