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Who
Stepped Up
Committees
Are PR Launching Pads: Got an issue, cause,
service or product you want to publicize? Form a committee.
They give you a credible platform, and the media listens
to credibility. The media is loaded each day with
stories about committees trying to raise awareness
or money, change behavior or fix problems. A committee
gives you a unified voice of people from various fields
working toward one objective. The media will cover
this entity, and send the one-person crusades to the
file. The Committee on Capital Markets Regulation
is making noise as they push for a softening of laws
enacted in response to the 2002 corporate scandals.
As memories fade, this "independent" committee
comprised of business, legal, investor-advocate and
academic figures is getting stronger. They smartly
developed a major study on over-governance that they
can refer to frequently, wave from the platform, and
generate tons of publicity from. Coverage equals repetition,
which is key for gaining acceptance of an idea. And
the key to frequent credible coverage is to create
a formal, viable committee to generate it. |
