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Who
Stepped Up
Good
Policy Equals Good PR: Public Relations
is the relationship between an organization and its
audiences -- stakeholders, employees, customers, potential
customers, the media, government, etc. The better
those relationships - the better your PR. Internal
public relations, such as employee policies, hardly
stay internal. Those policies resonate from employees
to their sphere of influence, multiply outward, and
can become a media focus (for better or for worse),
defining your company to thousands or millions of
people. The Virginian-Pilot's lead story Saturday
about Vietnam Veteran Wes Harvey is a perfect example.
Harvey, in a heart-wrenching story, talked about his
medical problems and life struggles after being exposed
to Agent Orange in Vietnam. When he returned from
the war, Kodak gave him his old job back. For the
next 20 years, Harvey battle medical problems, and
"Kodak kept him on all those years, but mostly
out of sympathy," reported Joanne Kimberlin.
When Kodak offered him early retirement in 1990, he
took it. Thousands of readers saw how Kodak's compassionate
and caring employee policy saved Harvey's life. Readers
will remember that when choosing between similar products
which include Kodak, and choose the company that cares.
Relationships, good or bad, are far-reaching. They
can frame your success or ensure your failure. |
