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Who
Stepped Up
Maximize
The Sources Of Your Message: Expand the
sources sending your message to prospective clients,
and you expand the likelihood that those clients will
respond. That public relations tactic is currently
being employed by Virginia's large faith-based groups,
who usually have different priorities. They've teamed
up to lobby the General Assembly to oppose payday
lending. By doing this, they are creating a large
army with a credible voice that gets noticed and makes
news. You can accomplish the same thing by joining
forces with prospective allies, swapping email lists
with associates, participating in blogs, forming a
committee, cross promoting, sponsoring, and more.
Many times the opportunities are right in front of
you. The more message sources you can create, the
more times your message will reach your target audience.
Repetition equals recognition. Recognition from a
variety of sources lends credibility to your message
and increases the chances of success. You want potential
clients to hear about your product, service, issue
or cause from the media, a neighbor, another business,
and so on. Search out and maximize every opportunity. |
