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Who
Stepped Up
Seize
All Publicity Opportunities: That's what
smart businesses do. You frequently see them in The
Virginian-Pilot's Local Scene, Inside Business' Data
page, and Port Folio Weekly's Eye section. Smart businesses
do not solely rely on huge, one-time publicity events
because the impact is fleeting. The key to success
is building a pattern of positive publicity that has
a powerful impact when accumulated over time. These
smaller opportunities keep your product, service,
issue or cause in front of clients and potential clients
while you work on larger publicity pieces. Businesses
will only get so many bites at the apple in a small
media market like Hampton Roads. Going after the minor
publicity opportunities is an excellent way to offset
that circumstance and maintain a consistent drumbeat
of your brand. |
