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Who
Stepped Up
Useful Emails Get Opened: One marketing challenge business owners and public relations professionals face is how to use the affordable and timely tool of email as part of their communications loop with targeted audiences -- without wearing out their welcome. The answer is: be bright, be brief and be gone. That's what Tom Davidson of Davidson Leadership does with his email marketing campaign titled Leaderslips & Tips: The Good, The Bad & The Bungled. Davidson owns a firm that helps companies accelerate the growth of new leaders from within the company, elevate the performance of experienced managers, and enhance the results of leadership teams. He reaches out to his publics in an informative and entertaining way by examining the actions and impacts of leaders in the today's headlines. The key is, he isn't selling anything. He's providing useful knowledge that enables CEOs, HR professionals and rising stars to do their jobs better. He's also positioning himself as the leadership expert, strengthening his brand, and creating fresh, relevant content for his web site, which search engines love. What kind of email marketing campaign can you develop that would keep your target audience opening your emails with anticipation? |
