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Who
Stepped Up
Extend Your Public Relations And Marketing Reach: Has your business or organization embraced the wealth of public relations and marketing channels now at its finger tips?
A perfect example of creating multiple ways to reach targeted audiences is Anheuser-Busch InBev’s public relations and marketing campaign during the World Cup soccer tournament. Their marketing officer said millions of people from dozens of countries were touched by the company’s marketing campaign.
I realize InBev has more money to spend on public relations agencies than most companies in Virginia Beach, Chesapeake, Norfolk, and Hampton Roads, Virginia. But the smart tactics they used are available to everyone. Look at your company programs and figure out how to grow them through simple adjustments. Sometimes a little tweaking is all you need.
For example, InBev’s World Cup Budweiser marketing campaign included:
• A reality show online featuring fans from each country living in the same house.
• A Facebook campaign that garnered a million fans.
• Local six-on-six soccer tournaments.
• 1.5 million people participating in online voting to choose a “Man of the Match, i.e., the best
performing player in each game.
The media is still hugely important in a public relations and marketing campaign, but as you can see, the media is not involved in any of these marketing tactics.
Study how InBev marketed Budweiser during the World Cup. Look at your community outreach, public relations, and marketing tactics and strategies. Can you find some relevant new ways to reach your target audience?
If you’re stumped or need additional firepower to execute your ideas, consider outsourcing with a public relations agency. Connecting with a public relations agency in Virginia Beach, Norfolk, Chesapeake, or Hampton Roads, Virginia, is a great way to add brain power, ideas, workforce, and connections at a fraction of the cost to expand your public relations staff.
For a no-cost phone consultation, feel free to call David Rourk at (757) 478-0150.
About Rourk Public Relations
The Rourk Public Relations agency and its marketing agency are experts at public relations campaigns and marketing campaigns. They contribute effective Public Relations and Marketing work to a wide range of clients in Virginia Beach, Norfolk, Chesapeake, and throughout Hampton Roads, Virginia.
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