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Website Design Determines Search Engine Results
There's nothing more disappointing than finding out your "great investment" wasn't so great. That's the conversation I had several times in the past month with smart, successful business owners in Virginia Beach and Norfolk who came to realize the website they purchased for a great price wasn't a great deal.
In essence, they bought a brick and mortar store for a great price, then found out it's located in the middle of nowhere with no roads leading to it. Invisible. Nothing. Zero. Their location makes Timbuktu look local.
These business owners want websites that rank high in major search engines in order to help with their branding, marketing and public relations. However, their websites were built in "frames," which means the websites will have problems being found by search engines.
Search engine robots and spiders look for complete web pages which contain unique meta tags. Websites designed with frames usually have none of these, making them blank slates and you invisible.
The competition for page one and two of major search engines is intense. You may have the desire to get there, but you better back it with a website designer who knows what he or she is doing or you'll end up on page 27 -- joining hands with members of the Invisible & Frustrated Web Club.
Good website design leads to good web marketing which leads to potential customers. When hiring a website designer or web marketing company, ask the following three questions. If the answer to all three is yes, you're in good hands. If not, you'll be investing in a website design that will not rank high in major search engines and never create the web marketing and public relations you're looking for.
Questions for website design companies:
- Do you understand how search engines operate on the technical level?
- Can you design a website that is search engine friendly?
- Can you demonstrate real-time search results you have achieved for your clients, nationally, regionally and locally over Google, Yahoo and MSN?
There are many businesses in Virginia Beach, Norfolk and Chesapeake with no desire to have a large web presence. Their public relations strategy calls for driving potential customers directly to their website by listing the address in their marketing and advertising efforts.
However, if your business plan calls for potential customers to find you through search engines, you'll need a website designed to satisfy their spiders and robots.
Is your website designed to increase branding, leads and sales; or is it designed to make you the next Houdini?
About Rourk Public Relations
The Rourk Public Relations agency is expert at PR, media relations, branding, marketing, advertising, web marketing, and website design. It provides public relations help to clients in Virginia Beach, Norfolk, Chesapeake and throughout Virginia.
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