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Who
Stepped In It
Public Relations Keeps The Truth On Track: The Internet and websites have given every business an affordable opportunity to market to their publics. But with that opportunity comes responsibility.
A three-judge panel in Virginia Beach Circuit Court recently suspended a Virginia Beach lawyer’s license for 30 days because he puffed out his chest a little farther than he should have. The court found Jason Head guilty of the following marketing transgressions:
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Implied a multi-lawyer firm by using the name “Jason Head & Associates”, when he is actually a solo practitioner. |
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Used the phrase “Attorneys at Law” in various communications. |
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Posted video on his website that portrayed a non-attorney as an attorney within Head’s firm. |
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Repeatedly used the plural terms “our,” “we,” “lawyers,” and “attorneys” in the description of his firm. |
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Advertised that the firm has three locations and decades of experience. |
These types of false and misleading statements are rampant throughout all professions and industries in Virginia Beach, Chesapeake, Norfolk and Hampton Roads. And sooner or later, your customers or regulatory bodies will call you on it.
Smart companies have a public relations firm monitor their advertising and marketing -- instead of their competition.
A public relations firm and its professionals:
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Are trained to look over the horizon and see the impact of bad decisions. |
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Understand that reputation management is a 24/7 responsibility and includes everything the public sees, hears and feels about your business. |
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Enable the business to highlight the quality of its goods and services and describe why it is better than the competition. |
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Ensure the sales team and marketing division does not get out too far in front of the operations folks and create a message mismatch. |
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Keep the truth on track and do not let lofty marketing objectives misrepresent the business. |
Today’s consumers in Virginia Beach, Chesapeake, Norfolk and Hampton Roads are more sophisticated, savvy and jaded than ever before -- and they will see through businesses that misrepresent or lie about their services or products.
Good businesses don’t have to exaggerate and can back up every statement and fact in their marketing materials. Can yours?
For a no-cost phone consultation, feel free to call David Rourk at (757) 478-0150.
About the Rourk Public Relations Firm
Our public relations firm is expert at media relations, marketing, websites and more, and serves a wide range of clients in Virginia Beach, Norfolk, Chesapeake, and Hampton Roads, Virginia.
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