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Everything Communicates

Everything visible about your company should communicate to the public, media and key audiences, a polished, consistent message.
 
 
Driving Business Results With Targeted Public Relations

PR TIPS

Rourk Public Relations publishes an analysis of public relations tactics that were helpful or hurtful to someone's product, service, issue or cause. We hope this information assists you with your PR needs and challenges, and highlights the right way to move your business forward.

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PR Marvels & Miscues

Turning Controversy Into Cause Is Outdated PR Tactic
How To Not Win Friends & Negatively Influence People
A Photo Is Worth A Thousand Words
Reputation Management Requires Quick Decisions
Public Relations Advice Takes the Guess Work

  Out of Media Requests

Public Relations Keeps The Truth On Track

New media means old media doesn’t rule the road
Talking Points Are Crucial To Media Success

Just Because You Can Generate Media Coverage

  Doesn’t Mean You Should

Milestone Tactic Is Great Public Relations

Extend Your Public Relations And Marketing Reach

Poor Media Relations Can Be Costly
Media Relations Matter

Don’t let explicit e-mails take you down

Good Public Relations Hits Back

Finger Pointing Is Not Good Public Relations

Poor Media Relations Hurtful During Hard Times
Hiding Is Never A Good Public Relations Option

Crisis Management: Are You Prepared?

Public Relations Includes The Logo Too

Media Interview Prep Is A Public Relations Must

Website Newsrooms Essential To Great PR

Public Relations As An Afterthought Is Costly

Public Relations vs. Marketing

Website Design Determines Search Engine Results

Money Follows Knowledge, So Blog

Damage Control Techniques

Strong Internal Relationships Create Great External PR

Betraying Trust

The PR Avalanche

Great Public Relations Opportunities Under Your Nose

News Releases Should Be Bright and Brief

Public Relations Campaigns Must Be Inclusive

Reputation Management

Media Relations Management

Old Information Hurts Corporate Image

Please The Media

Credibility Counts

Reputation Management (in reverse)

Useful Emails Get Opened

No Comment Strikes Again

Consistency Is Essential To PR Campaigns
Don't pull PR trigger too late on controversial moves
No Comment Is Not Cool
Maximize The Sources Of Your Message
Publicity Campaigns Should Be Helpful

Committees Are PR Launching Pads
Internal Policy Can Make Headlines

Good Policy Equals Good PR
When Does A Communications Tool Become A Dinosaur?

Seize All Publicity Opportunities
Bring Reporters Into Play Carefully



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Public Relations Agency Virginia

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to also visit our

PR Marvels & Miscues

blog to discuss

who stepped up and

who stepped in it.

 

Rourk Public Relations
4548 Bob Jones Drive
Virginia Beach, VA 23462
Tel: (757) 478-0150
david@rourkpr.com


 

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